MetroMart
Decision View
01

MetroMart's retail strength is not yet fully visible online.

Georgia's electronics e-commerce attention is already concentrated around a few strong players. MetroMart has the assets to compete: brand recognition, assortment, physical presence and customer trust, but the current digital channel does not yet turn that strength into enough online momentum.

The new system is the first controlled step toward closing that gap: better product discovery, structured product information, clearer installment logic, faster checkout, cleaner catalog data, stronger analytics and a platform that can improve after launch.

This is not a brand weakness.
It is an online channel gap.

Electronics e-commerce attention gap

Directional comparison of online visits

Similarweb context
Zoommer4.908M
Alta3.569M
EE1.760M
Kontakt1.269M
Ultra710K
MetroMart211K

Based on Similarweb figures provided for directional market context. Not an audited traffic report.

~1.7%

MetroMart's estimated share in this comparison set.

~23x

Zoommer's estimated traffic compared with MetroMart.

~17x

Alta's estimated traffic compared with MetroMart.

02

Traffic is the visible symptom. The system is the operating layer behind growth.

The difference between MetroMart and the current online leaders is not only the number of visitors. Traffic grows when the whole commercial system works better: how customers find products, understand prices, trust the store, complete checkout and return after the first visit.

For MetroMart, the opportunity is not just to launch a better-looking website. The opportunity is to build a digital sales layer that supports real retail growth.

1

Product discovery

Customers find the right product faster.

2

Trust and perception

The store feels more serious, current and reliable.

3

Installment clarity

Affordability becomes visible earlier in the buying journey.

4

Checkout simplicity

Fewer interruptions between interest and order.

5

Operational reliability

Prices, stock and orders become easier to manage.

6

Data and optimization

Management can see what works and what blocks sales.

What the current channel actually looks like

44.82%

bounce rate on metromart.ge — visitors leave without exploring further

0:53

average visit duration — barely enough to see one product page

60.63%

of visits are on mobile — the channel that most needs to convert

metromart.ge site behavior — Similarweb, Mar–May 2026. Directional, not an audited analytics report.

A stronger online channel is built from many connected improvements, not from one isolated design change.

03

Release 1 gives MetroMart the operating layer required for serious online sales.

Release 1 is not only a new storefront. It gives MetroMart the commercial foundation needed to sell, measure and improve online: structured product data, Product Attribute Management, a launch-ready catalog migration, clearer installment logic and real orders through bank payment systems.

For the business, this means a more credible digital presence, consistent specifications, attribute-driven discovery, cleaner catalog data, internal ownership of product attributes and useful data for management decisions.

Premium storefront
Stronger brand perception and higher customer trust
Product Attribute Management
The internal team can manage specifications, attribute groups, allowed values and category assignments from one system
Attribute-Driven Catalog, Filters & Search
Customers find the right product faster through consistent specifications and relevant filters
Catalog Migration & Launch Readiness
The existing attribute catalogue is mapped, normalised and migrated into the new operational structure for launch
Installment visibility
Price feels more manageable earlier
Cart and checkout
More users can complete the purchase online
BoG and TBC payments
Real online ordering through familiar bank systems
1C stock and price sync
Fewer manual errors and more reliable product information
Admin panel
The internal team gains control over products, attributes, catalog structure and orders
Analytics and tracking
Management can see what works, what fails and what to improve

The Product & Attribute Layer

1C / Excel / Admin Inputs
Product & Attribute Layer
Product specifications
Category filters
Search indexing
Comparison readiness
SEO structure
Merchandising and analytics

Product Attributes are not only a technical database feature. They connect catalog management with how customers discover, understand and compare products.

The goal is not to build every possible feature at once.
The goal is to launch the layer that makes online sales real, measurable and improvable.

04

We are not reducing ambition. We are reducing execution risk.

A full enterprise rebuild would require too many assumptions at the beginning: operational rules, 1C behavior, bank flows, fulfillment logic, internal ownership, content workload and real customer behavior.

A phased commercial launch gives MetroMart a safer path. It starts with the layer that can go live, generate orders, produce data and reveal the right next steps.

This approach keeps ambition intact, but avoids turning the first contract into a large, slow and risky rebuild.

Indicative timeline

Phased launch~14–18 weeks total
Discovery · 2 wks
Build & launch · 12–16 wks
Big-bang rebuildNo fixed scope to measure
Duration grows with each added assumption — not a fixed, quotable timeline

Based on the Release 1 timeline in the commercial proposal. Illustrative, not to scale.

Big-bang rebuild

  • More uncertainty before launch
  • Longer dependency chain
  • More assumptions
  • Higher delay risk
  • Harder to adjust
  • Large upfront commitment

Phased launch

  • Controlled scope before launch
  • Faster commercial release
  • Real traffic and order data
  • Safer next decisions
  • Easier to improve after launch
  • Discovery-led commitment

Launch first what can sell, measure and improve. Then expand with better information.

05

The optional layers are not separate ideas. They are the next maturity levels after launch.

Release 1 creates the working commercial foundation. The optional layers help MetroMart grow, protect and scale that foundation after launch.

They should not be read as unnecessary extras. They are different business levers that can be activated depending on priority, budget and internal readiness.

1

Release 1

Launch the working online store.

2

Commerce Pack

Improve visibility, merchandising, SEO structure and campaign measurement.

3

Stabilization Sprint

Protect the first live month and correct real-world friction.

4

AI Catalog Intelligence Pack

Enrich and quality-control the launch-ready catalogue.

5

Support Retainer

Keep the system commercially reliable after warranty.

Commerce Pack+$12,000

Optional — contracted separately

Turn the store into a stronger growth channel.

The Commerce Pack helps MetroMart improve product visibility, merchandising quality and campaign measurement after the storefront is live. It supports better product pages, cleaner SEO structure, richer category logic, analytics setup and a stronger foundation for paid and organic traffic.

  • Better search visibility
  • Better product page quality
  • Stronger campaign tracking
  • More useful analytics
  • Cleaner merchandising decisions
  • Better foundation for traffic growth

Release 1 makes online sales possible. Commerce Pack helps those sales grow.

Stabilization Sprint+$9,000

Optional — contracted separately

Protect the first live month.

The first weeks after launch always reveal things that cannot be fully predicted in design or development: real payment behavior, callback edge cases, 1C sync issues, search and filter behavior and checkout friction.

  • Faster reaction to launch issues
  • Lower risk of payment or checkout failures
  • Real-world improvement based on live traffic
  • Better operational confidence
  • Less revenue leakage after launch

Launch is not the finish line. It is the first moment when the system meets real customers.

AI Catalog Intelligence Pack+$7,500

Optional — contracted separately

Enrich and quality-control the launch-ready catalogue.

Release 1 makes the catalogue operational. The optional AI layer enriches and quality-controls it: extracting specifications from agreed sources, detecting anomalies and duplicates, normalising terminology and units, scoring confidence and routing corrections through administrator review.

  • Specifications extracted from agreed sources
  • Duplicate and anomaly detection
  • Terminology and unit normalisation
  • Suggested mappings and confidence scores
  • Administrator review before publication
  • Descriptions, metadata and image alt text

Release 1

Operational, structured, migrated and launch-ready

AI Pack

Enriched, checked, review-assisted and continuously manageable

Why this matters now

2B+

people see AI Overviews in Google every month

~48%

of Google searches showed an AI Overview by March 2026, up from ~6.5% a year earlier

−34–61%

organic click-through when an AI answer appears above the results

Sources: SE Ranking, Semrush, SQ Magazine industry studies, 2025–2026.

The AI Pack cannot guarantee facts that are absent or unverifiable in the agreed sources.

Support Retainer$2,500/mo

Optional — contracted separately

Keep the system commercially reliable after launch.

When the online store starts taking real orders, technical problems become business problems. A failed payment callback can become a lost order. A stock sync issue can become a customer trust problem.

  • Clear support responsibility
  • Faster reaction to critical issues
  • More reliable payment and sync flows
  • Less internal uncertainty
  • Continuous improvement after launch

After launch, reliability becomes part of the sales system.

06

The next step is not to approve every future feature. The next step is to reduce uncertainty.

Discovery gives both sides the information needed to make a safer build decision: final attribute taxonomy, source-of-truth ownership, migration rules, ambiguity handling, sample testing, measurable acceptance criteria, and AI sources and thresholds if the pack is selected.

Release 1 investment

Discovery: $4,000 · ~2 weeks

Release 1 total: $20,000 · 12–16 week build

Already shared in the proposal — repeated here for the room.

1

Is MetroMart ready for a phased commercial launch?

2

Who owns the decision from MetroMart's side?

3

What 1C data samples can be provided for Discovery?

4

Which banking and installment flows are priority?

5

Which optional layers should be considered immediately and which later?

6

What internal team will manage products, orders and content?

7

Who owns catalog and attribute governance inside MetroMart?

8

Can MetroMart provide the complete available dataset plus representative category/product samples?

9

Which system is the source of truth for product definitions, attributes, prices and stock?

10

Who will make timely business decisions on ambiguous or conflicting values?

11

If the AI Pack is selected, which categories and source materials should be prioritised?

12

What timeline is realistic for launch?

13

What does success look like in the first 90 days?

Final CTA

Start with Discovery.
Decide the build with less uncertainty.

Begin DiscoveryOpen the commercial proposal

MetroMart does not need to copy the current market leaders.

It needs a stronger digital sales system that makes its own retail strength visible online: easier to find, easier to trust, easier to buy from and easier to improve after launch.